Starting your own business can be a very daunting prospect. Knowing how to lay the basic foundations is crucial and here at Clic we'd like to offer you a simple guide to start-up marketing.
1. Choosing your company name
Getting the correct name for your company is very important, it becomes the face of your entire endeavour and the right name has the ability to attract potential customers all by itself. When thinking of a name try to jot down as many possibilities as you can, it's all about going through a process that can take weeks perhaps months. You will also need to check the legality of your chosen name and make sure there is an appropriate domain name available for your new website.
2. Create a logo / brand
Now you have a name, its time to think about the look you are aiming for with the brand. If you have no idea then i suggest you hand it off to a design agency early on so they can create options and perhaps inspire you to think out of the box. Once you have decided on a style and colour scheme, get in touch with a local agency (like us) and get your ideas rendered. Deciding on fonts and other small touches will make your life easier when in the long run.
3. What services are you offering and how do you get your message across?
Deciding on how to come across to the buying public can be tricky, however there are certain "must haves". Firstly, you need to be extremely clear on what it is your company does, this will ensure relevant traffic to your website. Secondly, try to create words for your website, flyers and business cards that are engaging and "human". Your content will engage with far more people if you talk in a casual but professional manner.
4. Business cards and other printed materials
If your business is aimed at a specific market sector then you may only need business cards to hand out to clients. If on the other hand your target market is very broad then you may need brochures, flyers and other materials. Order enough for a local target market and try to assess which type of advertising is most cost effective whilst having the biggest impact. At the start be sure not to order too many of each as this can become costly.
5. Last but certainly not least...a website
Draw up a plan on what you want to say on your website, it's important to be clear and concise as viewers attention is very short. Ensure navigation is easy and the visual content (photos and videos) are high impact and engaging. Be sure to check with your web developer that they are capable of supplying the following features -
A. A website in which it's layout responds to the device you are browsing on. This is called responsive design.
B. Ensure the website has a content management system that allows you to make changes to the pages and design yourself.
C. Make sure it has a built in blog that you can access on the go.
D. Be sure to ask about any hidden or recurring costs after year one.
E. Use great photography! Even if you have to employ a professional for a day, make sure all your website snaps are beautiful.