On the day Google have rebranded it's logo, we thought we would share our top 5 most expensive corporate rebrands. Re-branding a small company can be a fairly painless process with just a logo, website and stationary to update. However imagine replicating the same process within a company that has thousands of workers, hundreds of offices and years of established marketing materials.
It's not hard to see why this process could add up to major sums of money, so we'd like to share our top 5 companies who have spent a small fortune on their branding.
1. London 2012 - $625,000
2. Pepsi - $1,000,000
3. BBC - $1,800,000
4. BP - $211,000,000
Now, whilst all these logos are shockingly expensive, there is one that makes the above look like absolute bargains...
5. Symantec - $1,280,000,000 - YES! 1.28 BILLION DOLLARS!
Symantec has become famous for spending over a billion dollars on their re-branding. It has been seen as a marketing failure as they are now struggling to position themselves within an ever changing market. I bet the company that created this logo have packed up and retired though!